TikTok is introducing a updated setting that allows them to reduce the amount of AI-created videos appearing in their feeds. This initiative comes as the company revealed that it presently contains in excess of 1 thousand million AI-generated clips.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale launch. This development comes amid a rise in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature AI-generated videos. A considerable share of this content is considered “AI slop”, a term for substandard, factory-style content that is typically illogical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to provide users the ability to adjust the amount of that, according to their own likes,” stated a company executive.
Volume and Proportions
The platform announced that there are currently over a billion videos on its app tagged as artificially created. Collectively, more than 100 m pieces of content are added to the platform daily, making AI content a limited portion of its total content library.
User Control Features
Members will be capable of decrease or raise the level of artificial media they see by opening the “manage topic” setting in the platform and picking AI-made media. Other topics that can already be modified under the tool encompass news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require creators to label lifelike AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
In addition, the service will henceforth attach an AI-generated label to content produced via its own AI tools, or identified by an collaborative effort for recognizing AI-generated material. This action is intended to help prevent users from trying to bypass the labeling process.
Educational Initiatives
The company is furthermore introducing a $2 million awareness program for specialists and institutions to produce informative material about responsible artificial intelligence. This initiative will benefit non-profit groups focused on training programming and robotics.
Platform Protection
TikTok has defended its moderation strategy, amid discussion over proposals to make redundant numerous content moderators in the United Kingdom. TikTok is set to reduce hundreds of positions in its content moderation department in London, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A company official clarified that people-led review would still have a role, but automated tools can shield workers by removing the most graphic content before it has to be seen by humans. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us work at speed.”
